Networking opportunities are often the key reason professionals attend industry events. Selecting the right business matchmaking platform is crucial to the event's success - how do you ensure you make the best choice?
Before diving into your options, clarify why you need a matchmaking tool and what you want to achieve. If you're going to facilitate meaningful business connections to create impactful meetings that result in real business opportunities, you're already on the right track.
At Espresso Meet Up, we focus on understanding your objectives first. While we provide valuable statistics on meeting success, we also prioritise offering a user-friendly platform. This ensures participants can easily schedule and manage their meetings through multiple communication channels.
Business matchmaking checklist
1. White Labeling
The matchmaking platform should integrate seamlessly into your event’s branding. This enhances event experience and credibility while giving your event a professional appearance.
2. Easy Setup
Time is always in short supply when organising an event. Look for a platform that offers a quick and simple setup process, ideally with a user-friendly wizard, to help you save valuable time.
3. Smart and Intuitive Design
An intuitive platform that automates tasks like sending communications can save you a lot of effort. This allows the program to handle much of the work behind the scenes, even if you don’t have prior experience.
4. More Than Just Scheduling
To deliver a strong return on investment (ROI), your business matchmaking platform should do more than just set up meetings. It should offer AI-powered matching and engage participants in the weeks leading up to your event. This ensures event participants are prepared and invested in the matchmaking process.
5. Quick API Integration
Fast API integration is critical when ensuring smooth data flow, from registration to matchmaking. This helps create detailed profiles for each participant and makes the process seamless. Make sure you identify the right registration fields early to maximise the benefits.
6. Web-Based Platform
Participants are often reluctant to download a new app for a single event. A web-based platform removes this barrier. Result? Easier access without committing to an app you may only use once.
7. Real-Time Calendar Sync
A real-time calendar that updates instantly ensures that participants can keep track of their scheduled meetings.
8. Integrated Marketing Campaigns
Choose a platform that allows easy integration of marketing messages across your website, emails, social media and other channels.
9. Multi-Channel Communications
Engage participants by offering multiple communication channels for scheduling meetings. For example, you can send personalised emails with their top 10 matches or enable meeting requests through WhatsApp.
10. Real-Time Dashboards
Track meeting performance in real-time as the event approaches. The most successful matchmaking happens before the event, not during it.
11. Quick Reporting
Real-time data reporting allows you to manage onsite meeting locations and capacity more effectively, ensuring everything runs smoothly.
12. WhatsApp Reminders
Sending WhatsApp reminders can significantly improve meeting attendance rates. Additionally, post-meeting surveys through WhatsApp can provide valuable feedback.
Our consultants at Espresso Meet Up have over 18 years of experience in business matchmaking programs across the globe. We are happy to help define your objectives, so our platform delivers successful meetings for your event.
Call us today and arrange a demo and brainstorming session.