Networking is an important part of any B2B event, and ensuring attendees can achieve this seamlessly will help make your event a success.
Here, we discuss what smart scheduling is, the advantages of using it, and how the Espresso Meet Up matchmaking program can help build relationships.
What is smart scheduling?
Smart scheduling uses technology, data, and AI to create efficient schedules. In business events, using smart scheduling will help organise meetings and create meaningful networking opportunities for event attendees.
What can smart scheduling achieve?
Smart scheduling can help B2B event participants make the most of their time during an event. It can assist attendees in searching for people they’d like to network with and schedule meetings that are convenient for both parties, ensuring these fit in around other commitments, such as seeing speakers or taking part in activities. Through using smart scheduling, people are more likely to accept meeting invites as they can be confident the networking opportunity is relevant to them.
In addition to highlighting meaningful networking opportunities and scheduling these in line with other meetings and activities, group event meetings via location with a smart scheduling tool. This way meetings taking part in the same area of the event venue will be scheduled close to each other. This prevents meetings from being booked all over the place and attendees from having to rush around to find where they’re supposed to be.
Smart scheduling tips
There are numerous ways in which B2B event organisers and attendees can get the most out of smart scheduling, these include:
Ensuring a high number of active users utilising the platform: The more active users a smart scheduling platform has, the more data there is to learn from. This makes it easier for smart scheduling to work efficiently.
Create networking areas within the venue: It can be easier to schedule event meetings when there are specific areas set up within the venue. This means attendees won’t need to dart between different places and can seamlessly move between meetings with a coffee. Through using Espresso Meet Up, you’ll also be able to set up specific meeting areas and their capacities so these can be allocated efficiently, and can even group participants into categories and define where they can meet.
Provide an itinerary: Ensuring attendees have access to an event itinerary highlighting speakers and activities will enable them to allocate time to these so smart scheduling can work around them when setting up meetings.
Making features easy to access: Smart scheduling doesn’t feel so smart when people find it difficult to access, as this can irritate them before they even start using it. Providing the ability to schedule using an easy OTP login, or no login in at all, removes some of the initial frustrations that come with using new programs and features.
How Espresso Meet Up can help with smart scheduling
The Espresso Meet Up business matchmaking program can help with all the smart scheduling benefits mentioned above. Through utilising active user data, innovative technology, and AI, the program highlights those that could have meaningful business connections so meetings can be scheduled before the event.
There are numerous ways in which people can find networking opportunities and organise meetings, including a web-based platform and effortlessly scheduling meetings with their top 10 connections from an email. Attendees can simply sit at their work laptop or computer with a coffee to search for possible connections, set up meetings, and receive multichannel updates. Typically, only 30% of B2B event attendees download event-specific apps, so only a third of participants will set up networking opportunities before they arrive, making these alternative options far more successful.
We’re so confident in our smart scheduling program that we offer a money-back guarantee should we not help you achieve the agreed results. Giving you peace of mind that your attendees are getting the most out of the networking opportunities available.
Now you know how smart scheduling can be used for your B2B event and how Espresso Meet Up can help, contact us to arrange a demo and find out how we can assist with your specific requirements.