There are numerous Business Matchmaking services on the market, all offering a seamless experience for both event organisers and attendees. However, each one differs in what they provide and not all will include the tools and functionality you need to ensure a successful event.

Pour yourself a coffee, get comfortable, and read about the top things you should look for in a Business Matchmaking service.

Simplicity

B2B events and conferences provide the perfect opportunity to improve on skillsets, learn about updates and innovations, and meet people who you can share knowledge and ideas with. To make the most of these events, using a Business Matchmaking service is a huge advantage, but few people have the time to understand and implement this in the lead-up to a conference.

At Espresso Meetup, we’ve made using our Business Matchmaking service as simple as a black Americano, enabling you to enter business events and conferences with plenty of energy and the tools you need to create strong connections. From effortlessly searching for relevant business matches to seamlessly setting up meetings with a guaranteed response rate, B2B event and conference attendees will be making new connections over coffee in no time.

Easy access

Although event apps certainly have their place in business matchmaking, we’ve found that providing easy access through a web browser increases the number of participants using a B2B matchmaking service. In fact, approximately 30% of people will download an event-specific app before they attend, which means that less than a third of individuals will benefit from the platform you’ve worked hard to put in place.

To overcome this issue and ensure event organisers are getting the most from their time, effort, and budget, we’ve made the Espresso Meetup Business Matchmaking service platform very easy to access. Users can sit at their work computer or laptop with a coffee and effortlessly browse through other attendees to choose who they’d like to meet and instantly set up meetings.

Access is granted via a simple login with no password required, and you can be confident that your event participants have their networking opportunities scheduled and are ready and excited to make the most of their time.

Branding opportunities

Your brand is one of your most important assets as an event organiser, but many Business Matchmaking platforms dismiss this in their design and promote their own branding instead. At Espresso Meetup, your brand comes first, and your platform will be white labelled so your event logo, colours, and tone of voice are what participants see throughout their experience.

Through providing this unique branding opportunity, you can rest assured that participants will trust the platform they’re using and have the confidence to search for connection opportunities and schedule those all-important meetings in advance of the event. People like to know who’s storing and accessing their data, and a white-labelled platform shows that it’s your event holding the information safely and securely.

Active users

Active users are what make a Business Matchmaking service work. Without attendees using the platform, there aren’t people to search for networking opportunities, and those who are searching won’t be able to find anyone to connect with. Our confidence in the Espresso Meetup platform is so strong that we guarantee you’ll have active users scheduling meetings for your event or conference. The tools and functionality we have in place ensure people want to use the service and can see they’ll get positive results.

A huge benefit of active users is that it enables AI to work efficiently to help people find attendees they’ll have the best connections with. AI learns from user behaviour, so active users are vital to its success. When using Espresso Meetup, AI can make excellent networking suggestions, incentivise participants to accept meeting requests, and help people see why they should meet with others. Just like a morning coffee, AI can kickstart meeting scheduling in advance of your B2B event, energising participants before they arrive.

The focus of our platform is encouraging and enabling users to schedule meetings from their offices prior to the event through making it quick and easy to login and arrange quality connections. Once they’re at the event, the focus turns to participating in the prearranged face to face meetings and creating strong business relationships. Through building good quality data and completing the matchmaking set up four weeks before your event, you can ensure you’ll gain the results you’re looking for.

Comprehensive statistics

Business Matchmaking platforms can promise increased meetings, optimised networking, and active participants, but unless they can provide statistics, how do you know that it’s been a success? At Espresso Meetup, we’re so confident in our platform that we offer a money-back guarantee should we not help you achieve the stats we’ve outlined.

We provide event organisers with statistics above the industry standard, so you can easily see how well the platform has worked and instantly have the confidence to opt for Espresso Meetup for your next event. In addition to this, stats can help before, and even during, the event, as you’ll be able to see the networking behaviour of your attendees and gain an understanding of what they’re looking for.

When you choose our matchmaking platform, it’s important to remember that there are numerous ways for users to be active. They’re not necessarily logging into the platform and could instead be responding to a series of campaigns and scheduling meetings via email or responding to meetings via WhatsApp. We ensure people can benefit from the program through multiple channels in a way that suits them, encouraging continued networking via the Espresso community.

Continued networking opportunities

Should people have run out of time to meet the people they wanted to, they can network at a later date when using the Espresso Meetup platform and meet new people in the community too.

Once your event is over, people will still be able to schedule meetings with those they didn’t get a chance to sit down with, or those they met at the event and would like to have further discussions with. These meetings can be organised for a time that suits both attendees, ensuring that no important networking opportunities are missed.

Now you know exactly what to look for in a Business Matchmaking service, we’d love to show you exactly what the Espresso Meetup platform can do.

Contact us for a demo and we’ll also answer any questions you have about the platform and why it’s the best choice for your B2B event or conference.